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Snapchat Channel
Discover Channel Platform - Graphical User Interface Design
Co-inventor & Patent: “Display screen or a portion thereof with graphical user interface”
• Led UI design for the first editorial interface design solutions for Discover Channel Platform– resulting in a patent.
• Designed visual identity directions for 12 original publishers: CNN, Cosmo, National Geo, NYTimes, Mail, Central Comics, News.com.au, and more.
• The designs of the features repositioned Snapchat app as a distributor of news, current events, pop culture.
Creative Process: Analyzed the challenge, researched each publisher’s standard brand guidelines to ensure brand’s consistency, developed concepts, and various design solutions as authentic to each publisher’s brand design system for user interface as prototypes using design signifiers (hierarchy of color, typography, graphics, layout).
Collaborated with Product Designer team for delivery.
Cosmo UI Design
Research Process
Cosmo Brand
Before
CNN UI Design
After
CNN UI Design
Other UI publishers
National Geography, NY Times, Comedy Centeral, News.com.au
Design Collateral Campaign – Security Engineering
“Black Hat”
Concept:
• Designed purpose-driven and compelling visual collaterals to attract and recruit hackers at The Black Hat Conference.
• Strategized the concept of a Hacker Chillah spying.
• Resulted in attracting the right people to the brand and recruited world-class engineer talents to satisfy the demand of each Engineering Team’s fast growth.
• Collaborated closely with each stakeholder: Engineering teams: Security, Research, Machine Learning, Computer Science, Camera Platform, and Scientists.
Conferences: Siggraph, CVPR (Computer Vision & Pattern Recognition), NSBE (National Society of Black Engineers), KDD (Data Mining Association), and MOJO (Military), and Grace Hopper
The campaign was featured on Fortune.com as “What Snapchat Was Doing at Black Hat” and “Snapchat’s mascot ‘Ghostface Chillah,’ as the spy edition”
https://fortune.com/2016/08/09/snapchat-black-hat/
Design Collateral Campaign – Talent growth
“Join Our Family”
Concept:
• Portray the fun and excitement of working at Snapchat through app’s lens.
• Designed and delivered purpose-driven and compelling visual collaterals in various styles and mediums (mobile lens, exhibit design, swags, and in print).
• Attracted to recruit world-class talents, to satisfy the demand of company’s rapid growth (from 300 to over 3,000 employees).
• Worked closely with multi-disciplinary teams (i.e., HR, Engineering, Finance, Legal, Recruitment) to develop concepts, design directions, and execution.
Photography, Concept & Design: Join our family, join our team. We create fun creative stories through the Snapchat app lens
Snapchat
Design Style Guide
Designed the standard style requirements to ensure the brand's consistency, across multiple applications and formats addressing the brand’s voice, logo usage, typography, colors, mascot, iconography, and media style.
A collaborative effort with language designer and creative strategist in the marketing department.
Benefit Collateral Campaign – HR
“Holiday Guide”
Designed Snap’s first Holiday Guide and created new Snapchat Ghost Chillahs to represent each holiday.
Concept: Depict Snap culture to connect with new employees in a meaningful way.
Team: Illustration by David Van Hynd
“Benefit Guide”
Designed Snap’s first Benefit Guide– a comprehensive program on its health insurance and retirement plans.
Concept: Employees learn about the valuable benefits offered through the lens of ‘Snapchat Chillah’s World.’
Team: Illustration by Chiayi Lin, Sana, and Milka
“Family Guide”
Designed Snap’s first Family Benefit Guide & Baby Chillahs– a comprehensive benefits program for its employees who plan to grow a family.
Concept: Interpret a vast amount of data in meaningful and enticing visuals to connect and depict the story of Snap culture.
Experiential Exhibition Design
Team: Recruiting Team, Camera Platform Engineering Team, and 3rd Party Vendor
Quick Hand-Prototype: Generated quick ideas for booth exhibition design via basic materials of paper and ink.
CG generated model
Final Booth Result
Swags: t-Shirts
Conferences: Siggraph, CVPR, & NBSE
Geofilters Lens
Conference: Grace Hopper
Team: Illustration by David Van Hynd
3D Collateral Campaign – Talent Growth
“Relocation”
Concept & art direction
Objective: To provide an iconic illustrative map for new employees relocating to Snapchat’s headquarter in Los Angeles, CA
Team: Kyle Goodrich Cinema 4D expert
Snap Research Engineering team
Identity Design for a team that creates innovative, novel products that are yet to be developed
Snap Research Identity Design
Result:
Concept: ’One and Zero’– the most basic building blocks of engineering work embedded in the work of Snap Research team?
Call for action ad campaign
“DEmoday
Engineers (+ all other departments) are encouraged to submit ideas to result in product ideas and business growth. Based on Snap’s motto (Invent, Iterate & Implement), I designed ‘A Call for Action Ad’ to prompt the reader to take steps on the message about inventing creatively.
Concept: If you don’t take action (don’t Invent, don’t Iterate, don’t implement), nothing will be invented - Submit your idea!
Call for celebration ad campaign
“DEmoday
Concept: Ideas come together and build into action
Result: 287/3000 (10%) employees from different departments participated. Team Monetization won the most creative challenge, below.
